Foundations of Digital Marketing and E-commerce
Completed by Patricia de Lima Batista
September 3, 2024
12 hours (approximately)
Patricia de Lima Batista 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Performance marketing
- Category: Marketing
- Category: Customer Engagement
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Planning
- Category: Performance Metric
