From Likes to Leads: Interact with Customers Online
Completed by Alfonso Rodrigo Santillan
April 29, 2026
20 hours (approximately)
Alfonso Rodrigo Santillan's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Digital Advertising
- Category: Brand Management
- Category: Branding
- Category: Social Media Campaigns
- Category: Advertising
- Category: Customer Engagement
- Category: Advertising Campaigns
