Customer Value in Pricing Strategy
Completed by Signe Denhardt Brandt Nielsen
October 26, 2022
14 hours (approximately)
Signe Denhardt Brandt Nielsen's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Market Research
- Category: Global Marketing
- Category: Customer Insights
- Category: Decision Making
- Category: Marketing Psychology
- Category: Analysis
- Category: Case Studies
- Category: Revenue Management
- Category: Behavioral Economics
- Category: Customer Analysis
