Introduction to Social Media Marketing
Completed by Marie-Luise Schiller
October 26, 2024
17 hours (approximately)
Marie-Luise Schiller's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Marketing Strategies
- Category: Social Media
- Category: Instagram
- Category: Target Audience
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Marketing
- Category: Social Media Marketing
- Category: Smart Goals
- Category: Facebook
- Category: Social Media Management
- Category: Persona Development
