Positioning: What you need for a successful Marketing Strategy
Completed by Neil A Parker
July 31, 2016
11 hours (approximately)
Neil A Parker's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Intelligence
- Category: Competitive Analysis
- Category: Market Research
- Category: Value Propositions
- Category: Marketing
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Product Marketing
