Digital Marketing Capstone
Completed by Elhosseiny Abdu
May 19, 2018
17 hours (approximately)
Elhosseiny Abdu's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Digital Marketing
- Category: Journey Mapping
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Online Advertising
