Foundations of Digital Marketing and E-commerce
Completed by Anh Nguyễn Thị Ngọc
September 21, 2022
12 hours (approximately)
Anh Nguyễn Thị Ngọc's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Performance Metric
- Category: Brand Awareness
- Category: Email Marketing
- Category: Search Engine Marketing
- Category: Digital Media Strategy
