Digital Marketing: Customer Engagement Strategy
Completed by Liliia Farinha Ferreira
February 15, 2018
12 hours (approximately)
Liliia Farinha Ferreira's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Content Marketing
- Category: Data Collection
- Category: Generative AI
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
