Artificial Intelligence in Marketing
Completed by Mayara Torres Silva Oliveira
June 29, 2025
10 hours (approximately)
Mayara Torres Silva Oliveira's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Network Model
- Category: Digital Marketing
- Category: Digital Transformation
- Category: Marketing Strategies
- Category: AI Integrations
- Category: Personalized Campaigns
- Category: Marketing Analytics
- Category: Case Studies
- Category: Data-Driven Decision-Making
- Category: Data-Driven Marketing
- Category: Machine Learning Algorithms
- Category: Artificial Intelligence
