Digital Marketing: Customer Engagement Strategy
Completed by Elyssa Jaclyn Markle
December 6, 2016
12 hours (approximately)
Elyssa Jaclyn Markle's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: MarTech
- Category: Customer Engagement
- Category: Loyalty Programs
