Integrated and Strategic Communication Campaigns
Completed by Sai Anvitha Bandi
December 28, 2023
6 hours (approximately)
Sai Anvitha Bandi's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Business Strategy
- Category: Strategic Communication
- Category: Stakeholder Communications
- Category: Brand Management
- Category: Media Strategy
- Category: Integrated Marketing Communications
- Category: Target Market
- Category: Branding
- Category: Brand Strategy
- Category: Marketing Communications
- Category: Communication Strategies
