From Likes to Leads: Interact with Customers Online
Completed by Giovanna Franchini da Silva
July 26, 2025
20 hours (approximately)
Giovanna Franchini da Silva's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Brand Awareness
- Category: Content Performance Analysis
- Category: Brand Management
- Category: Paid media
- Category: Social Media Strategy
- Category: Social Media Management
- Category: Customer Engagement
- Category: Social Media Content
- Category: Driving engagement
- Category: Marketing Analytics
- Category: Digital Media Strategy
