Data Analytics Methods for Marketing
Completed by Michael Robert Evans
August 4, 2026
12 hours (approximately)
Michael Robert Evans's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Data Analysis
- Category: Model Evaluation
- Category: Customer Insights
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
