Positioning: What you need for a successful Marketing Strategy
Completed by Maja Markovic
December 9, 2016
11 hours (approximately)
Maja Markovic's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Market Research
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Target Market
- Category: Market Dynamics
- Category: Marketing Strategies
