Developing a Winning Marketing Strategy
Completed by Anjali Sharma
December 26, 2025
16 hours (approximately)
Anjali Sharma's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Brand Strategy
- Category: Marketing Strategy and Techniques
- Category: Target Market
- Category: Customer Insights
- Category: Marketing Planning
- Category: Market Research
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Branding
- Category: Marketing
- Category: Marketing Management
- Category: Value Propositions
