Market Research and Consumer Behavior
Completed by Anabella Gardner Dunn
September 29, 2023
6 hours (approximately)
Anabella Gardner Dunn's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Surveys
- Category: Data Analysis
- Category: Research Design
- Category: Customer Insights
- Category: Marketing Psychology
- Category: Data Collection
- Category: Marketing
- Category: Research Methodologies
- Category: Target Market
- Category: Decision Making
- Category: Market Research
- Category: Business Research
