Data Analytics Methods for Marketing
Completed by Jimena April Villarroel Aquije
May 20, 2026
12 hours (approximately)
Jimena April Villarroel Aquije's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Descriptive Analytics
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Customer Insights
