Introduction to Public Relations
Completed by Beata Jurczok
August 16, 2025
26 hours (approximately)
Beata Jurczok's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Strategic Communication
- Category: Program Evaluation
- Category: Media Relations
- Category: AI literacy
- Category: Generative AI
- Category: Marketing and Public Relations
- Category: Performance Metric
- Category: Media Strategy
- Category: Content Creation
- Category: Target Audience
- Category: Ethical Standards And Conduct
- Category: Campaign Planning
