Introduction to Public Relations
Completed by Caleigh Russo
September 1, 2025
26 hours (approximately)
Caleigh Russo's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media Relations
- Category: Generative AI
- Category: Media Strategy
- Category: Performance Metric
- Category: Campaign Planning
- Category: Content Creation
- Category: Public Relations
- Category: Target Audience
- Category: AI literacy
- Category: Strategic Communication
- Category: Ethical Standards And Conduct
- Category: Program Evaluation
