Cost and Economics in Pricing Strategy
Completed by Ronaldo Batalha Silva
December 20, 2017
12 hours (approximately)
Ronaldo Batalha Silva's account is verified. Coursera certifies their successful completion of Cost and Economics in Pricing Strategy
What you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Category: Demand Planning
- Category: Revenue Management
- Category: Cost Benefit Analysis
- Category: Economics
- Category: Cost Accounting
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Marketing Channel
- Category: Supply And Demand
- Category: Regression Analysis
