Foundations of Digital Marketing and E-commerce
Completed by NGUYEN KHANH LINH VO
May 28, 2026
12 hours (approximately)
NGUYEN KHANH LINH VO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Email Marketing
- Category: Search Engine Marketing
- Category: Customer Engagement
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Data Storytelling
- Category: Performance marketing
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance Metric
