Digital Marketing Capstone
Completed by Pauline Guex
November 21, 2018
17 hours (approximately)
Pauline Guex's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Email Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Campaign Management
- Category: Performance Analysis
- Category: Keyword Research
- Category: Digital Advertising
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
- Category: Journey Mapping
- Category: Market Research
