Marketing analytics: Know your customers
Completed by CITLALLI BERENICE LOPEZ VILLAFUERTE
April 12, 2026
20 hours (approximately)
CITLALLI BERENICE LOPEZ VILLAFUERTE's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Engagement
- Category: Digital Analysis
- Category: Data-Driven Marketing
- Category: Social Media Marketing
- Category: Data Integration
- Category: Customer Data Management
- Category: Marketing Strategies
- Category: Big Data
- Category: Analytics
- Category: Marketing Effectiveness
- Category: Predictive Analytics
- Category: Customer Analysis
