Foundations of Digital Marketing and E-commerce
Completed by Lydie Marie Ngo Gouem
April 1, 2026
12 hours (approximately)
Lydie Marie Ngo Gouem's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Performance Measurement
- Category: Marketing Analytics
- Category: Performance Metric
- Category: Marketing
- Category: Web Analytics and SEO
- Category: Customer Engagement
- Category: Digital Marketing
- Category: E-Commerce
- Category: Conversion Funnel Analysis
- Category: Data Storytelling
