Data Analytics Methods for Marketing
Completed by Alfredo Astaburuaga
September 27, 2025
12 hours (approximately)
Alfredo Astaburuaga's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Marketing Analytics
- Category: Data-Driven Marketing
- Category: Conversion Funnel Analysis
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Customer Insights
- Category: Customer Analysis
- Category: Marketing
- Category: Target Audience
