Completion Certificate for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

September 15, 2020

10 hours (approximately)

JULIA NOEMI DEL ROSARIO's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

4.7 (2,412 ratings)

96K Students Enrolled

What you will learn

Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.