Customer Value in Pricing Strategy
Completed by Miron Robin Mangalath
January 22, 2018
14 hours (approximately)
Miron Robin Mangalath's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Analysis
- Category: Decision Making
- Category: Global Marketing
- Category: Customer Analysis
- Category: Marketing Psychology
- Category: Case Studies
- Category: Market Research
- Category: Behavioral Economics
- Category: Customer Insights
- Category: Revenue Management
