Foundations of Digital Marketing and E-commerce
Completed by Kevin Arnold Ignacio Espinoza
January 22, 2023
12 hours (approximately)
Kevin Arnold Ignacio Espinoza's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Email Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Search Engine Marketing
- Category: Brand Awareness
- Category: Performance Metric
- Category: Branding
- Category: Marketing Planning
- Category: Data Storytelling
- Category: Performance Measurement
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
