Introduction to Public Relations
Completed by Daphne Murray
April 13, 2026
25 hours (approximately)
Daphne Murray's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Media and Communications
- Category: Program Evaluation
- Category: Generative AI
- Category: Communication Planning
- Category: Media Relations
- Category: Public Relations
- Category: Performance Metric
- Category: Content Creation
- Category: AI literacy
- Category: Campaign Planning
- Category: Target Audience
- Category: Strategic Communication
