From Likes to Leads: Interact with Customers Online
Completed by Sara Bernal Hernandez
May 18, 2026
20 hours (approximately)
Sara Bernal Hernandez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Driving engagement
- Category: Content Creation
- Category: Paid media
- Category: Content Scheduling
- Category: Customer Engagement
- Category: Advertising
- Category: Advertising Campaigns
- Category: Digital Media Strategy
- Category: Brand Management
- Category: Branding
- Category: Social Media Campaigns
- Category: Marketing Analytics
