Data Analytics Methods for Marketing
Completed by Anna Misiuk
October 3, 2022
12 hours (approximately)
Anna Misiuk's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Marketing
- Category: Advertising Campaigns
- Category: Regression Analysis
- Category: Online Advertising
- Category: Target Audience
- Category: Customer Analysis
- Category: Marketing Planning
- Category: Descriptive Analytics
- Category: Data-Driven Marketing
- Category: Persona Development
- Category: A/B Testing
