Market Research and Consumer Behavior
Completed by Esma Zeynep Cam
February 12, 2026
6 hours (approximately)
Esma Zeynep Cam's account is verified. Coursera certifies their successful completion of Market Research and Consumer Behavior
What you will learn
Analyze consumer behavior, attitudes, and decision-making processes to better understand customer needs and purchasing patterns.
Apply marketing research principles and research design methods to collect relevant information about consumers and markets.
Evaluate marketing research data and insights to support evidence-based marketing decisions and strategies.
Skills you will gain
- Category: Psychology
- Category: Marketing Psychology
- Category: Survey Creation
- Category: Target Market
- Category: Market Research
- Category: Surveys
- Category: Marketing Strategies
- Category: Data Collection
- Category: Research Methodologies
- Category: Customer Analysis
- Category: Research Design
- Category: Data Analysis
