Data Analytics Methods for Marketing
Completed by Anabelen Bazan Roeder
June 25, 2025
12 hours (approximately)
Anabelen Bazan Roeder's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Descriptive Analytics
- Category: Marketing
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Customer Insights
