Foundations of Digital Marketing and E-commerce
Completed by Ranus Lok Lam Ho
April 10, 2025
12 hours (approximately)
Ranus Lok Lam Ho's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Data Storytelling
- Category: E-Commerce
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Brand Awareness
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Search Engine Optimization
- Category: Marketing
