Understanding the Campaign Components
Completed by Claudia Sánchez-Bustamante
March 1, 2026
9 hours (approximately)
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What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Public Relations
- Category: Brand Strategy
- Category: Campaign Planning
- Category: Owned Media
- Category: Key Performance Indicators (KPIs)
- Category: Strategic Communication
- Category: Market Research
- Category: Marketing Communications
- Category: Research and Design
- Category: Media Strategy
- Category: Campaign Management
- Category: Brand Management
