Measure and Optimize Social Media Marketing Campaigns
Completed by Inti Morales Espinoza
March 18, 2025
12 hours (approximately)
Inti Morales Espinoza's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Social Media Campaigns
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Digital Advertising
- Category: Return On Investment
- Category: Marketing Communications
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Digital Marketing
