From Likes to Leads: Interact with Customers Online
Completed by Kushani Jayakody Arachchige Dona
January 7, 2025
20 hours (approximately)
Kushani Jayakody Arachchige Dona's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Campaigns
- Category: Brand Management
- Category: Branding
- Category: Social Media Management
- Category: Advertising Campaigns
- Category: Customer Engagement
- Category: Digital Media Strategy
- Category: Advertising
- Category: Marketing Analytics
- Category: Social Media Strategy
- Category: Driving engagement
- Category: Social Media Content
