Digital Marketing: Customer Engagement Strategy
Completed by Chia Han, Andy Teo
August 13, 2016
12 hours (approximately)
Chia Han, Andy Teo's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Content Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Analytics
- Category: Digital Advertising
- Category: Driving engagement
- Category: Consumer Behaviour
- Category: MarTech
