Measure and Optimize Social Media Marketing Campaigns
Completed by MARTHA ARELY AGREDA MERCADO
August 10, 2023
12 hours (approximately)
MARTHA ARELY AGREDA MERCADO's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Facebook
- Category: Return On Investment
- Category: Performance Reporting
- Category: Social Media Marketing
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Campaign Management
- Category: Data Analysis
- Category: Social Media Campaigns
- Category: Digital Marketing
