Introduction to Public Relations
Completed by Kateryna Krupska Avila
March 26, 2026
25 hours (approximately)
Kateryna Krupska Avila's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: AI literacy
- Category: Generative AI
- Category: Communication Planning
- Category: Program Evaluation
- Category: Content Creation
- Category: Media Relations
- Category: Performance Metric
- Category: Public Relations
- Category: Target Audience
- Category: Media and Communications
- Category: Campaign Planning
- Category: Strategic Communication
