Digital Marketing Capstone
Completed by Graeme Ferguson
January 10, 2017
17 hours (approximately)
Graeme Ferguson's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Market Research
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Campaign Planning
- Category: Data-Driven Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Consumer Behaviour
- Category: Marketing Strategies
