Social Media Marketing
Completed by Kaitlyn O'Connor
September 3, 2025
13 hours (approximately)
Kaitlyn O'Connor's account is verified. Coursera certifies their successful completion of Social Media Marketing
What you will learn
Develop targeted strategies for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest
Create engaging content and high-performing ads tailored to each platform
Track metrics, analyze audience behavior, and refine campaigns with data
Build and manage end-to-end social media campaigns using tools and calendars
Skills you will gain
- Category: Brand Strategy
- Category: Campaign Planning
- Category: Social Media
- Category: Social Media Strategy
- Category: Content Scheduling
- Category: Campaign Management
- Category: Social Media Marketing
- Category: Target Audience
- Category: Branding
- Category: Content Performance Analysis
- Category: Social Media Management
- Category: Social Media Campaigns
