Foundations of Digital Marketing and E-commerce
Completed by Lim Min Wei Winnie
October 19, 2023
12 hours (approximately)
Lim Min Wei Winnie's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Planning
- Category: Brand Awareness
- Category: Digital Marketing
- Category: Data Storytelling
- Category: Conversion Funnel Analysis
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Performance marketing
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Performance Metric
