Marketing in a Digital World
Completed by Francisco Arreciado Charlo
November 9, 2015
28 hours (approximately)
Francisco Arreciado Charlo's account is verified. Coursera certifies their successful completion of Marketing in a Digital World
What you will learn
Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.
Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.
Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.
Skills you will gain
- Category: Marketing Planning
- Category: Online Advertising
- Category: Shared Media
- Category: Marketing
- Category: Digital Marketing
- Category: Brand Management
- Category: Promotional Strategies
- Category: Market Dynamics
- Category: Strategic Marketing
- Category: Marketing Strategy and Techniques
- Category: Earned Media
- Category: Cross-Channel Marketing
