Fundamentals of Social Media Advertising
Completed by John Burns
March 8, 2026
11 hours (approximately)
John Burns's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Content Creation
- Category: Social Media Content
- Category: Paid media
- Category: Copywriting
- Category: Advertising
- Category: Data-Driven Marketing
- Category: Online Advertising
- Category: Brand Management
- Category: Advertising Campaigns
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Information Privacy
