Attract and Engage Customers with Digital Marketing
Completed by Elisa Soncin
July 15, 2025
14 hours (approximately)
Elisa Soncin's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Target Audience
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Content Optimization
- Category: Online Advertising
- Category: Keyword Research
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Persona Development
- Category: Digital Advertising
