The Business of Product Management II
Completed by Jill Gilbert
February 15, 2024
13 hours (approximately)
Jill Gilbert's account is verified. Coursera certifies their successful completion of The Business of Product Management II
What you will learn
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Skills you will gain
- Category: Business Metrics
- Category: Brand Loyalty
- Category: Customer Analysis
- Category: Financial Statements
- Category: Financial Analysis
- Category: Product Roadmaps
- Category: Revenue Management
- Category: Customer experience improvement
- Category: Innovation
- Category: Customer Engagement
- Category: Product Planning
- Category: Agile Product Development
