Digital Marketing: Platforms, Data, and Technologies
Completed by Lisa Watkins
November 17, 2019
11 hours (approximately)
Lisa Watkins's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Digital Marketing Tools
- Category: Data Integrity
- Category: Generative AI
- Category: Digital Marketing
- Category: MarTech
- Category: Consumer Behaviour
- Category: Image Analysis
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: AI Personalization
