Measure and Optimize Social Media Marketing Campaigns
Completed by Weeraporn Chankaew
July 12, 2025
12 hours (approximately)
Weeraporn Chankaew's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Campaign Management
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Facebook
- Category: Data Analysis
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Return On Investment
- Category: A/B Testing
- Category: Digital Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Performance Reporting
