Digital Marketing: Customer Engagement Strategy
Completed by CHRISTOPHER ANDREW LIM
April 4, 2016
12 hours (approximately)
CHRISTOPHER ANDREW LIM 's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Customer Service
- Category: Content Optimization
- Category: Customer Engagement
- Category: Data Analysis
- Category: Brand Loyalty
- Category: Generative Engine Optimization (GEO)
- Category: Generative AI
- Category: Digital Marketing
- Category: Analytics
- Category: Content Creation
- Category: Web Presence
- Category: Consumer Behaviour
